Service engagement

Lifecycle program rebuild

A 10–14 week engagement that takes Klaviyo + SMS attributed revenue from a stuck 16–22% to a healthy 28–35% — without changing platforms.

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The lifecycle rebuild is the engagement we run for brands stuck on email/SMS attributed revenue. It’s designed for $5M–$25M Shopify Plus brands with Klaviyo (and usually Postscript or Attentive) in production but attributed revenue stuck below 22%. The cause is almost always under-built — fewer than seven core flows, no cross-program triggers, weak SMS integration, segmentation that hasn’t evolved past day-one.

The engagement is narrow and outcome-focused: ship the seven core flows, integrate subscription + loyalty triggers, build the SMS program properly, and rebuild segmentation. Exit when attributed revenue % is on a clear lift trajectory and the in-house team owns the iteration cadence.

What it includes

  • Week 1–2 audit: flow inventory, segment review, integration depth check (Recharge/Smartrr triggers, loyalty triggers, SMS attribution model), historical attribution decomposition, deliverability health.
  • Week 2 diagnosis: named binding constraints (typically missing flows + missing cross-program triggers + segmentation depth), measurement plan with attributed-revenue % target by week 12.
  • Weeks 3–10 build: the seven core flows (welcome, abandoned cart, abandoned checkout, post-purchase nurture, browse abandonment, win-back, sunset), cross-program triggers from Recharge/Smartrr/Smile/LoyaltyLion, SMS welcome + 4 marketing flows in Postscript or Attentive, segmentation rebuild.
  • Weeks 11–12 launch + monitor: new flows live, broadcast cadence ramped, A/B tests running on key flows.
  • Weeks 13–14 measurement + handoff: attributed revenue % vs pre-engagement baseline, segment health, deliverability check, written runbook for the in-house team.

Who it fits

  • Brands at $5M–$25M GMV with Klaviyo (+ SMS) in production but attributed revenue under 22%.
  • At least 0.5 FTE in-house on lifecycle for the handoff.
  • No major platform migration on the same quarter (don’t stack engineering chaos).
  • Subscription program is live (or not coming in the next 90 days) — otherwise the cross-program triggers are missing and the engagement scope changes.
  • Not the right fit for brands under $3M GMV (Shopify Email or a leaner Klaviyo setup is cheaper) or $50M+ (in-house team should own this directly).

Cost

$55K–$120K fixed-fee, depending on team mix and integration scope

Timeline

10–14 weeks end-to-end, with the in-house team owning operations from week 13

Frequently asked questions

How does this differ from hiring a Klaviyo agency on retainer?
Agencies on retainer build incremental flows; this engagement diagnoses the full lifecycle program and rebuilds it to a target outcome with a defined exit. Many of our clients hire an agency on retainer after the rebuild to maintain the iteration cadence — but the rebuild is a different shape from the retainer.
Will we actually hit 28–35% attributed revenue?
The measurement honesty: 28–35% combined attributed revenue is the realistic target if you start at 16–22% and ship the full scope. Brands that start at 22% routinely hit 30%+. Brands that start at 18% land in the 26–32% range. The engagement is scoped to deliver into the realistic band; we won’t over-promise the 40%+ outcome.
What if our SMS program is barely running?
Then it gets the biggest delta. Most engagements include a meaningful SMS rebuild because the SMS-to-email integration is the single largest under-counted lever in stuck lifecycle programs. The Postscript or Attentive welcome sequence + 4 marketing flows + cross-program triggers adds 5–10 points of attributed revenue on its own.
Do we keep our Klaviyo or are you going to recommend a switch?
You keep your Klaviyo unless the engagement audit names the platform as the binding constraint — which happens in under 5% of cases. The structural issues that block attributed revenue are almost always at the program level, not the platform.