The short answer
At $10M sub-GMV, both Recharge and Smartrr land between $9K and $15K/month — roughly comparable. Recharge runs slightly higher at the top of the band on %-of-GMV pricing; Smartrr is slightly lower at the same volume and includes more built-in member benefits without add-ons. The cost gap is small enough that the right pick is rarely a cost decision.
The longer answer
Both Recharge and Smartrr price on % of subscription GMV plus a platform base fee. Recharge typically lands in the 1.0–1.5% range; Smartrr in the 1.0–1.4% range. At $10M sub-GMV that’s $100K–$150K annually for Recharge and $100K–$140K for Smartrr — overlapping bands with the spread depending on contract terms.
The cost differences that matter most aren’t the headline %. They’re in the add-ons: Recharge’s advanced retention features (cohort reporting, segmentation, custom save-the-cancel orchestration) are sometimes priced separately or bundled into a higher tier. Smartrr’s gift-with-sub, member-only pricing, and prepaid tooling are typically included at the base tier.
The honest decision framework: pick Smartrr at $5M–$25M when subscriber experience is the priority program and the team values built-in member benefits without add-on contracts. Pick Recharge at $20M+ when ecosystem depth (Klaviyo trigger library, agency network, advanced merchant ops) is the priority and the marginal cost of % pricing is worth the operational ceiling.
Below $5M sub-GMV the cost decision flips: %-based platforms get expensive relative to GMV at small scale, and the flat-fee alternatives (Loop, Awtomic) often win. Above $25M sub-GMV, %-based pricing also gets uncomfortable and brands sometimes negotiate custom contracts with both vendors.