Free tool

Shopify LTV calculator

Estimate 12-month LTV and benchmark it against the vertical median operators actually report at $5M+ DTC brands.

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Use the tool

Vertical

Step 1

Order economics

Step 2

Repeat-rate band

Step 3

Result

Well below benchmark

Estimated 12-month LTV

$151

Supplements / vitamins median

$255

Band: $190–$320

+$10 AOV (one upsell)

$170 (+$19)

Move to next band

$190 (+$39)

High (29–38% repeat-purchase rate)

How we compute: LTV = AOV × purchases/yr × band multiplier. Band multipliers (1.10 / 1.35 / 1.70 / 2.05) are derived from cohort math at $5M+ Shopify Plus brands. Vertical medians are the central tendency in the band — your number depends on subscription %, loyalty maturity, and SKU mix.

Talk to a specialist about your LTV gapRead the retention pillar

About this tool

Inputs you already know — AOV, purchases per active customer per year, retention-rate band, and vertical. Output: 12-month LTV, the vertical median for $5M+ brands, and the gap. No email gate. No sign-up. Math sourced from the ranges we send operators privately.

  • 12-month LTV from AOV, purchase frequency, and retention-rate band
  • Benchmark vs vertical median at $5M+ DTC brands
  • Live what-if math — adjust AOV or repeat band to see the lever
  • No email gate; works in-browser